Dining in is the new eating out. More and more people tend to think that the best place to enjoy food is home. Founders of small and cosy Chinese restaurant kitchen Tso, located in Austin (Texas, USA), decided to focus on food delivery to provide customers with fast and comfortable service.
Сreating design at the structural level.
Making the interaction between customer and product enjoyable.
Implementing visual and interactive elements users are engaged with.
Ensuring a high-level functionality of the platform at the server side.
Multiple testing to make sure the product works perfectly.
Support and improving of the platform.
According to our research, the individuals who place orders online most often are between 20-40 years old. They value their time and appreciate eating healthy food while being comforted at home. So we divided potential customers into three groups.
Busy college students or recent graduates with active social life who are always on the go and don’t have time to shop in the supermarket, let alone prepare something at home.
Being a parent is a full-time job. Sometimes moms and dads feel so tired, that they can’t stand the thought of spending few hours at the kitchen.
It’s difficult for a career-builder to find time for cooking. And what can be better than enjoying flavorful Chinese noodles in a paper box at the workplace?
We researched, analyzed, discussed - and repeated. As a result, we found out three essential ingredients for the successful food delivery.