Myntelligence
Technological marketing platform for online advertisers and publishers
The Brief
Nowadays the Internet is filled with advertising that is completely useless, makes the advertiser spend money and tires a random network user. Even existing communication between companies and their clients leaves much to be desired.
Absurd situations happen occasionally. For example, a bank invites its active client to open a bank account when he or she has already opened it. That's because the company doesn't recognize its customer. Wouldn't it be better to show an add about favorable terms of getting a mortgage to the client who wishes to buy a house? So it becomes important not only owning the data but also managing it.
Services
Business analytics
Software architecture
Big Data
Back-end
Front-end
Testing
Technological challenges
While scaling from the MVP to a full-featured technology platform certain improvements should be taken:
Analyzing and re-evaluating MVP
Developing an understanding of the Adtech domain
Performance testing of the microservices under load
Rearchitecting the entire stack based on the latest big data technologies
Migrating from the legacy stack to the new one whilst campaign were in flight
Setting up the IaC devops procedures and processes
A further Myntelligence strategy is to develop a platform much like the Customer Data Platform (CDP) that enables companies to obtain a 360-degree view of their customers and to create personalized customer journeys across all digital media to achieve their marketing objectives along the customer value lifecycle.
Technologies
Key features
Campaign journey
The campaign journey sets a campaign type (display, email, social, etc.) enriching it with the basic elements (a timer, trigger, audience, etc.)
Campaign insights
The campaign insight displays most of the core information related to ongoing, past and upcoming campaigns like timeframes, budgets, goals, CTR, clicks, metrics, etc.
Audience builder
A user-friendly interface with a bunch of filters to create profile segments for running targeted campaigns.
Benefits
Tech perks achieved during the development process:
- Switching to modern Big Data technology.
- Carrying the interaction between microservices with Kafka.
- Storing data in a distributed Cassandra database.
- Using Apache Spark for aggregations in the Hadoop cluster.
- Coding most microservices with Scala or Java.
Values for business
- Storing only relative and unique data about the target audience in one place
- Reaching clients without breaking the GDPR rules due to the cookies-free technology
- Creating a more intellectual and well-thought-out ads
- Building bridges with the target audience with a clear customer journey
- Earning bigger profits with clearer data
Values for the audience
- Avoiding aggressive and non-contextual advertising
- Preventing the annoying banners parade after visiting websites
- Getting a personalized treatment via only useful ads
- Obtaining only relevant offers from business
The results
You can grow your business only by knowing your customers!
Let's Discuss Your Ideas
Simply fill the form or email us at hi@s-pro.io